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SPANISH BROADCASTING LEADERSHIP
Las Vegas, 12nd-15th April

After 82 years leadership, NAB is considered the premier event for professional broadcasting industry. Next edition will be held from the 12th to the 15th April in Las Vegas Convention Centre. With more than 500 conferences and skill building sessions scheduled, is considered the most important professional fair trade and a compulsory appointment for broadcasting professionals. It is also the meeting point for the convergence of information and entertainment.

Once again, AETIC with the support of the Spanish Institute for Foreign Trade (ICEX), coordinates the Spanish participation which will be exhibiting in Las Vegas to launch the latest innovations of Spanish technology in the broadcasting industry.

The cutting-edge technology used in the Spanish DTT process development, has positioned the Spanish industry at a global leadership level, with more than 50% of its production exported. Spain has been the first country to launch DTT and HD equipment using its own technology.

During NAB 2010, 13 Spanish companies under the collective pavilion formula will showcase their latest products in broadcast, equipment and auxiliary services through 5800 sq meters.

Taken into account the economical recession and last edition results, 85000 professionals from 157 countries are expected to visit the fair. This figure represents a decrease of nearly 20% comparing to previous years. However in NAB 2010, the Spanish participation has been increased and the total surface has remained stable. Despite the economical crisis, Spanish participants show their confidence for this edition, considering that last edition the minor number of visitors turned to be clients with more specific needs and clear objectives, which allowed them to sign 18 million € deals.

AETIC, a meeting point for business cooperation

Whether your firm is interested in commercial agreements, technology transfer or joint ventures, AETIC is the bridge between the Spanish Broadcast industry and the global markets. Do not hesitate to ask for additional information through comex@aetic.es